Business Week, Blogs, and Business

22 thoughts on “Business Week, Blogs, and Business”

  1. I think this is a special case where the exact opposite might be true. The reason is simple. Blogs are all about content. People crave content, but they’re extremely discerning because it comes down to a time issue. How much can I read in a day? And with my feed reader, it’s easy to push somebody out of my library if I don’t feel they’re compelling. I’ve done it before and I’m sure I’ll do it again.

    Basically, it’s hard to fake a good blog, because if it’s good, it’s good. You can’t game a blog like you can game Page Rank. And I think in the future, corporate blogs will become more like portals, where people can not only find out what’s going on with the company, but also what’s going on in the company’s space. If you want to build a strong relationship with your customers, what better way to do it then keep them genuinely informed? Sure, companies are going to have a point of view and nobody should fault them for that. But if they continue to share information in a thought provoking way, then they’ll engender a loyalty that we can’t even begin to measure.

    And on that same string, I’d go so far as to say my NetNewsWire is becoming my default browser. I view more webpages in it than anything else. If it only had a little more functionality, I’d probably use it exclusively. Coinicidence?

  2. While your conclusion is completely logical, Om, I’m kind of hoping that it’s invalid. Blogs still have vast unused potential, and it ought to be utilized.

    With regard to corporate blogging, though, I wouldn’t say that there’ll definitely be a stage of hype and then a downfall for all but the true blogging core (or maybe I’m reading you incorrectly?). Remember, the PC spread from the workplace to the home; I should hope that blogs are a similarly revolutionary technology and that therefore they’re here to stay.

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