Comcast buys ThePlatform

Comcast Interactive, a division of Comcast, has snapped up ThePlatform, a digital media services company based in Seattle, according to sources close to the company. While I was typing this up, PaidContent published the details of the deal.

The purchase price is pegged at between $70 to $80 million and the company will likely continue working with existing clients such as Verizon’s VCast and Scripps. The six-year-old company had raised about $8 million from Spark Capital. I guess, Comcast is getting serious about this whole digital media thing and is trying to develop some more Internet properties for its broadband users.