Aswath isn’t going to be thrilled with the headline, but I am still calling it VoIP. Cable giant, thanks to some aggressive marketing and bundling has managed to chalk up a million digital voice (VoIP) customers. The growth has been so good that the company is adding 4000 jobs. Yet another proof of CableCos continuing success with voice and triple play offerings.
“Comcast Digital Voice and the Triple Play bundle continue to exceed our expectations. Customers are attracted to the convenience of the service and the value of the $33×3 offer,” said Steve Burke, chief operating officer of Comcast Corporation. “We’re increasing our job growth projections this year to meet the accelerating customer demand for the bundle and our Comcast Digital Voice service.”
UBS Cable and Satellite Analyst Aryeh Bourkoff believes that the company crossed the million subscriber mark at the end of August which translates to about 310,000 VoIP subscribers for the first nine weeks of the third quarter. That is up 32% from the previous quarter. Bourkoff had an estimate of roughly 390,000 net adds in the current quarter, but at current pace, the company could add roughly 420,000 VoIP subs in the third quarter. [via UBS Research]
What this means? The heat has been turned on a notch for the likes of Vonage, and even the phone companies which are struggling to roll out their video (thus the triple play) products.