10 thoughts on “Facebook Launches Connect, Finally”

  1. My gut is that the average site that implements this will not see a ton of sustained engaged traffic simply because users don’t have to create an account to login. If someone wants to use a site in a meaningful basis creating an account is a very small hurdle.

    I could see some services get a big boost that provide services that FB doesn’t, especially in the coming year when I suspect scrappy geniuses will figure out how to make FB users lives better.

    Just as in 2002/2003 the digital landscape in the next year is going to be littered with tools that the big operations don’t have time to tinker with that the crafty-class will make lemonade with.

  2. Well said Ted. You are exactly right. Any serious site looking for user engagement is silly to use Facebook connect Why would anyone forfeit a user for more “engagement” whatever that marketing?PR jumble means. Bloggers spent all of 2007/2008 talking up user acquisition and now sites are going to just give up on user acquisition so they could get more “engagement”; screw that a user is a user, period!

    Businesses, blogs, and everyone else should NEVER EVER build a user focused business on the back of Facebook…it is just poor business! Let Facebook figure out on their own how to keep users in their clutches and make money, don’t do it for them. It is a true bait and switch going on here

  3. A user is a user, but would you rather have 10 users or 100 users? If a site can get each of its 10 members to broadcast their activities to their 200 facebook friends, and a small number of those friends learn about and engage with that site because of that exposure, and get their friends to do the same, etc etc. I think it’s a pretty good win-win for both the non-FB site and facebook. I’m just trying it out now on Joost, we’ll see how sticky it turns out to be.

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