For Postling, Angel Investors Mail in Their Checks

20 thoughts on “For Postling, Angel Investors Mail in Their Checks”

    1. They all left Etsy for the usual reasons. Etsy got a big chunk of VC money, brought in “adult management” to “improve” it and the new management (1) changed the culture and (2) drove out the folks who made it a success in the first place.

      This happens all the time.

  1. My basic investment thesis was that every local business is going to turn to social media, since those businesses run on elbow grease.

    Postling seems well-positioned to ride this trend. Plus, the team is outstanding.

  2. This is an example of an announcement where I’m confused where the benefit was for the company?

    Don’t get me wrong – I’m generally a firm believer in socializing one’s ideas and general openness.

    But in this example, Postling has just given visibility to their competition that they are working in this space – and specifically their angle/direction. It now gives notice to other companies working in this space (there are others I know of) to simply move into ship and customer-acquire mode… which just makes Postling’s life even harder.

    I’m not trying to rat on Dave, and the rest of the investors but it seems more like a good news story for them than providing any real merit to the company itself.

  3. The Postling product is already quite usable. The recommendations engine is not there, but we are using it as the backbone for an entire division of my company that is providing a turnkey social media service for the multifamily industry. It is well worth paying for Postling as is (and we are), but I think the pivot will really be game changing as it will automate services some of the services I’m charging a lot to provide.

    Congrats, Postling. I look forward to seeing what happens next.

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