Fox Interactive keeps on buying

7 thoughts on “Fox Interactive keeps on buying”

  1. Sort of sad for Fox. I can’t help but think that they don’t have the engineering muscle to have a cohesive technical strategy. MySpace is still Cold Fusion- Photobucket is an invisible platform- and Flextor is functionless fluff.

  2. I don’t think it’s about technical muscle. I think rehashing the entire infrastructure will just add to expenditures unnecessarily. Why would you want to do that when everything is working fine. Like they say, “If it ain’t broke, don’t fix it.” I think a lot of acquiring companies are going to be very careful about infrastructures and how they work with them. I doubt Yahoo would mess with Flickr, Del.icio.us etc. just to make them more robust.

  3. When News Corp bought MySpace they barely bought the face without the brains. The original founders of MySpace that didn’t end up at News Corp include Brad Greenspan (he designed MySpace’s business model), Toan Nguyen (he designed the original technical back-end), and Josh Berman (COO). News Corp merely acquired Chris DeWolfe, and Tom Anderson both of which were marketing people with no technical background. They didn’t build the site, it wasn’t their business model, all Chris and Tom were capable of was marketing the site using considerable eUniverse/Intermix Media resources. The staff News Corp purchased was only capable of maintaining the site, not developing it much further.

    Word is MySpace is so poorly managed now it is incapable of rolling out new features. Take MySpace News for example, it’s DOA. The reason we’re seeing buyouts such as Photobucket and this other potential site is because FIM is trying to find someone who can come in and actually bring MySpace up to today’s technical standards.

    The Photobucket buyout is no happy marriage either. By blocking Photobucket’s efforts to expand into the video market and establish themselves as a portal MySpace made Photobucket look weak and worth less to investors and potential buyers. In other words, News Corp and MySpace used monopolistic behavior to devalue a competitor so that they could buy them out for a smaller sum.

    News Corp is simply using scare tactics to keep competitors at bay while they try and buy up as many of these competitors as possible to maintain their edge in the market. They’re basically the new Microsoft except they’re open and up front about how despicable they are. Microsoft is still in denial.

  4. MySpace’s whole backend is in .NET, not Cold Fusion – they rewrote a little over a year ago. And they do have the engineering muscle thse days since Fox took over, get your facts straight…

  5. Thanks for the correction, that’s a great story. I would expect a fundamental change in tech to change their problems (and their poor URL structure) but I still get the ‘unexpected error’ message and sometimes whole pieces of functionality don’t work. Cold Fusion or not- the site is buggy as hell.

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