Introducing GigaOM Briefings

8 thoughts on “Introducing GigaOM Briefings”

  1. Congratulations, but why use PayPal instead of setting up your own merchant account for a friendlier and more professional buying experience — especially at $249 a pop?

  2. A good move…will be good to see how such reports from blog-centric entities evolve in the long run and probably give market research or analyst firms a run for their money..I think this evolution will be worth it!

  3. This is great news. Long overdue in the analysis/strategy arena… more than just a core dump of “events” or “opinions and observations” or “facts.”
    We in the battlefield desperately need the “what does it mean” and “what is actionable to me” … That’s what your brilliant team can add. And that’s why your brand has such great value and currency.

    Others are also pondering how to do this in a way that scales. At $250 a pop it is an occasional purchase that I have to think about.

    As a regular subscription that I can tune, provide feedback and review weekly/monthly, it becomes a more exciting idea… as well as the option to up-grade occasionally to a less-scalable but higher revenue engagement with one of the analysts who will create a custom or semi-custom report that “weighs-in” at 30 to 50 pages and costs a lot more too.
    Request: to get us excited about the current offering, I suggest making it available free for a download, with a strong watermark on it. Most of us like to see examples of this level of work. Rather than having a dated version of an old report out there… just release the whole thing but control it with that watermark so you’re protected. Good honest folk will buy the thing if they want to use it in their businesses, and besides, you’re trying for the repeat purchase and the viral pass-along/endorsement anyway, right?
    🙂
    Matt Weeks
    (650) 520-8808
    mweeks@eyetmedia.com

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