10 thoughts on “Good Migration”

  1. It’s worth noting that most pre-funding startups will change their idea and their business model many times before things really get rolling. What I find more interesting, as in your case, is major direction change later in the stage of the (still young) company. I would guess the change from podcast recommendation to recommendation engine was not the first major change you’d made, but considering the timing it was probably the riskiest you’ve made so far.}

  2. It was a nice read. Many startups are not prepared for a sudden shift from their preplanned strategy and as a result they face tough challenges to stay alive in the market. It’s always good to measure your market presence and success by looking at the market share that your company/products has but certainly not the best way to go with. One should offer product that will capture the attention of customers and win their hearts, market share will increase automatically. Google for example, did not aim at grabbing a major chunk of market share when they launched. They, in fact, launched a search engine which was excellent and won!}

  3. Excellent story. This definitely does reflect reality. The most important thing is not to be afraid to change. When starting/running a business, you should “expect” to change with the environment. It may hurt the morale of the team in the beginning, but it is a necessity. Great Post!}

  4. Great post, David. I have often struggled on when exactly to give up on an idea and change course. While on one hand focus and persistence is a must-have to be successful, on the other hand – a constant reality check of potential impact is a must too. We talk about google too often, but what about Alta Vista and Inktomi – who focussed on search early on and gave up on their business model and changed course probably too early.
    I haven’t followed any of the podcasting recommenders. Are any of your original competitors doing well now?}

  5. Refusing to shift with the current is a certain recipe for disaster. There is something to be said about being firm in your convictions about certain goals and visions, but to ignore what the market is telling you is foolish. I’ve watch more than one bullheaded small businessperson refuse to alter their ways and drown in the changing current because of it. But then again, it’s Darwinian isn’t it :)}

  6. I don’t know a single start up that hasn’t changed the business model at least once to succeed, and most companies I know that closed up are those that failed couldn’t make this transition. The other real take away that I hope people grab is listening to your customers. Create a company – put it up on the web – then let customers tell you what they really want. Why have a dev team of 10 internally when you can have a dev team of millions externally.}

  7. Great article. There is always that difficult balance to find between persistence and nimbleness, but in reality, most startups I know went on a plan B fairly early on – then persisted.}

  8. My suggestion for lesson number four:

    4. Don’t enter a market with low barriers to entry by competitors and substitutes.}

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