Google Strikes Back

2 thoughts on “Google Strikes Back”

  1. There’s an interesting article at http://www.searchenginejournal.com/index.php?p=297&c=1 that talks about how Google’s tremendous lead in number of searches has NOT translated into number of users. In fact, according to the article’s cited statistics, it only ranks as the #5 web property with Yahoo and MSN each reaching nearly twice as many users.

    Google’s better bet for growth might be the strategy they are already pursuing – syndication of their Adwords program to third party websites, third party e-mails, etc. They can stay focused on their existing markets and scale them rather than getting into an expensive branding war with Yahoo and MSN.

  2. I think Google may have mistimed their IPO – between the major portals coming back at them and the traffic cut they must be feeling from losing Yahoo (anyone have any data on this), they’ve missed that “perfect” window. Now, they’ll only have an awesome IPO which only makes the founders worth 2-3 billion dollars. Such is life – I feel bad for those guys.

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