I am guest blogging at PaidContent.Org for next week or so. PaidContent.org is a specialized blog published by Rafat Ali, a London-based journalist who made his bones in the tough-as-nails world of Manhattan Media.

Many would ask, why I am doing this? After all I have my hands full – senior writer at Business 2.0, promoting Broadbandits, my own blogs, Taaza.info, BroadbandBlog.com and Not Really Indian. And somewhere in between I have to find time to clean the apartment, and work on my two forthcoming book projects. Let me just say, Rafat has figured out journalism equivalent of the “business model of the future” and if there is anything I can do to make the future more viable, I am going to give it my best shot. Rafat has been advising me on how to make BroadbandBlog.com a more viable commercial entity as well.

If you have the patience, and time, please check out my first post for PaidContent.Org on why iTunes is more than just a music store. It is the future of content and application development.