13 thoughts on “How Big is Podcasting Market?”

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  2. Am I the only one underwhelmed by podcasting? Audio, unlike text, is quite passive. Radio, unlike TV, is appointment-less. Radio is literally a time killer…the commute, the dentist’s office, the job site? Are people really going to be that interested in wading through all the podcasting crud? It took me a half hour to check out a half dozen podcasts. It takes me a few minutes to check out a few dozen blogs. And why pre-download so many bits that you may not want to listen to? Won’t streaming work here?

    I can see a small consumer market for podcasts: NY Times summary, Morning becomes Eclectic, Stern, etc. But I can see a bit larger commercial market: morning squawk box, daily sales pep talk, education, etc.

    But overall, this is a yawner.

  3. I think you all are missing the “big picture”. Sure, it tooka little while to sift through the pod casts to find the ones that i wanted. Now they auto-update for me. All I have to do is listen to them. It gives emthe ability to listen to things that I can not in my area. For instance, I like Fantasy Football. There are lots of podcasts out there about Fantasy Football. I bur them to CD and listen to them during my commute to work. Also while ironing, wsahing the dishes, folding clothed etc.

    Having all these podcasts to choose from is very cool. I have found myself listening to the local radio stations very rarely now. When I use to have the radio on, now I am listening to the podcasts of interest to me.

  4. I don’t commute so I don’t have a bunch of time to kill. I have to make time for a podCast.
    Just unsubscribed from Winer’s Morning Coffee notes. The production quality sucked (he was on the road with the radio playing and talking at the same time). And worst of all, what he had to say in the 30 or so minutes could have been read in a blog in a minute or two. That’s a negative 28 minutes of my life the way I calculate it. Don’t need it. Quite podCasting and get back to your blog, it’s so much easier on the rest of us.

  5. as someone with an increasingly vested interest in the podcasting market, I am curious as to what the numbers of listeners you all think there are? or what the average indy show will get in terms of listeners.

    Podcasting is going to continue to boom for the next 12 months or so, but then just like blogging, alot of the field is going to be thinned out because of economic and interest reasons (its just not that easy to entertain and amuse your audience for 30 minutes a week when you don’t have a unique topic). But podcasting as a whole will probably remain strong as the solid shows take hold and grow their audiences.

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  7. Those of you who don’t appreciate the potential that podcasting has are missing the point. It might not be a big deal for everyone, but it’s huge for many.

    To respond to some of the comments above:

    “Radio is a time-killer…” – Look at it this way: Podcasting isn’t a time-killer; it gives people content they want to listen to so they can multi-task. “Audio, unlike text, is quite passive.” That’s pretty much the point. You can’t read the newspaper or go see a stand-up comedian while you’re driving to work or exercising at the gym – but you can listen to a podcast.

    And that’s why streaming won’t work, as someone suggested above. You can’t bring streaming audio with you on an iPod.

    And maybe Dave Winer’s production quality sucked, but that’s his problem. There are plenty of podcasts that don’t suck. Music, politics, business, comedy, sports…find a good one.

    And there’s so much potential beyond the general consumer market. This is a great public relations tool, a great way to keep beat reporters in the loop on company news and industry trends. It’s a great way to keep a sales force that is spread across the country on the same page. It’s a great way for a store like Best Buy to answer questions about technology without having to pay another kid to stand around in the store.

    Podcasting: Fact or Fiction? Fact.

  8. The July 2005 market analysis report by iPODCASTle has extremely useful podcast market information. It is currently a Free Download from http://www.ipodcastle.com. The report does not contain many predictions, but more strategic market analyses with detailed assumptions. The report shows billion dollar worth market broken down in segments: 1. Serving Podcast Audience, 2. Podcast Creators and 3. Advertisers. It includes business models etc. Read more at http://www.ipodcastle.com.

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