The Semiconductor Industry Association is finally having something good to say. The business is booming, well almost booming, and sales are likely to stay strong, thanks to consumers desire to buy everything digital. Internet News reports that “Flash memory (define) continued its rise in popularity, up a hefty 29.3 percent. The trade group said Flash memory was selling so well, in fact, that it is starting to rival traditional DRAM chip sales. Flash memory is used in consumer devices like music players, digital cameras, cell phones, and USB flash drives.