John Battelle has an interesting suggestion for Microsoft and Yahoo when it comes to search – team-up and spin out a search company that can then effectively compete with Google. John argues that when it comes to competing with Google in search, 1+1=11.
A second and substantial reason to do this is to stop trying to kill each other in the race to catch Google. Separately, neither company is going to catch Google anytime soon. Why not work together, combine resources, and give the world what it really wants – a legitimate answer to Mountain View?
Battelle thinks that it is a better option than Microsoft buying Yahoo, news that has been widely speculated and debated. Do you think Microsoft+Yahoo (Michoo) makes sense?