If you set the bar low enough, everything exceeds your expectations. For instance, I assume as a reporter most people would try to spin me. If they don’t, it makes me smile and turns my day into a great day. Same is the case with cellular data business. Strategy Analytics estimates that global revenues from mobile data will grow from around $61 Billion this year to just over $189 Billion in 2009, with person-to-person messaging representing 48 percent of the total.
- SA still expects lowly text messaging via SMS to remain the dominant global application.
- Entertainment applications will generate revenues of $52 Billion in 2009 with ‘Music and Media’ and ‘Sports’ content the top two categories. That’s 28% of the total market
David Kerr, Vice President of the Strategy Analytics Global Wireless Practice, adds, “Certain applications are very promising: ringtones and download games continue to perform strongly in many markets, and are increasingly supplemented by video and audio infotainment services as the number of consumer 3G launches ramps up.” (complete press release)