9 thoughts on “Will They Really Modu?”

  1. I have worked in Israel for startups, both run by Sabra’s and brilliant Russian Olim.

    Modus will have to license to get traction, there is no way to compete in a head to head, direct sourcing of the device with less than a 1B$ war chest, and THAT might not be enough.

    What modus has demonstrated is the top technology for most startups in Israel: The ability to talk investors into placing equity at risk for way-out products. They are slick.

    I worked for a Russian and son team that made a steam hybrid fuel cell that ran on a stabilized HTP Paraffin block. Pour in water, and the HTP made steam for a turbine. THe block lasted for about 75KW/hr. Better than a battery but no government would ever let it be used in a consumer vehicle (although it was quite safe).

    THese two founders were both employed as top sceintists in the Russian Navy as propulsion engineers. They got nothing but heartache from their superiors in Russia, and came to Israel, where they got funding.

    The father, Issac, died a while ago, and his son, Jacob, is trying to find a market for this astounding invention that has not a hope of a consumer application.

  2. Modu is interesting but may remain that.

    What Modu is trying to solve, The biggies are also trying to solve, except they are doing that with Software and Modu is trying to do that with hardware…

    The problem is that non smart phones run on proprietary os’s which cannot be extended easily for new phones. Also the data tey have in them is locked.

    The way to solve this problem is to remove the data out of the phone and store it in the cloud / pc like the iPhone or blackberry does. Also a single pc like generic mobile operating system can start cutting the development time. Windows Mobile is not there, Android has not launched and Symbian etc may be getting there…But these operating systems should be there pretty soon.

    Once that is done one can question modus survival.

  3. 3G is not that big an issue if the initial sleeves are good enough. A big issue with media phones in the US is crappy UI and carriers making it hard to use content without buying it from them. If an early sleeve could address these issues, 3G is an afterthought. Indeed, for consumer phones, it is the carriers who want the 3G (the better to sell you VCast and the like) not the consumers. Consumers want a device that lets them better interface with their existing equipment and media libraries.

  4. I saw the Modu demonstration in Barcelona and was impressed with the performance. Particularly impressive was the antenna integration challenge they appear to have overcome

    Although Modu has correctly identified an emerging mobile trend, namely the role of fashion in the handset industry, there is a far simpler way to provide a similar benefit – with far less complexity. Handset rentals – encouraging the customer to upgrade whenever new handsets come out, without incurring additional cost, under their existing rental contract

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