7 thoughts on “News and the new amplification reality”

  1. Early access is another big role of the media – knowing that you can discuss something a week or two before release and trusting that the embargo will not be violated. The larger or more credible the outlet, the more likely they will be given that kind of access, enabling them to write more in depth pieces rather than just taking a last minute copy of a press release and publishing it almost verbatim.

  2. I don’t like this. I fail to see the value of amplification. Yes, I do agree that curation should be an important job and maybe that’s all amplification is, removing the surrounding noise so we can hear what’s important.

    But shouldn’t journalism be about more than that? What we have now is journalism amplifying the corporate message. What we need is an independent media who is willing to call bullshit bullshit. Right?

  3. Elia, you are correct. Yet, so many people don’t understand the value and purpose of journalism, partly because journalists have failed to educate the public and partly because some journalists don’t even know themselves what their purpose is.

    When government, private or public companies, and even nonprofits, broadcast their own information via social media or other platforms, it’s often called PR or worse, propaganda, because they do not follow well-established journalism ethics codes. These non-journalistic entities have an inherent conflict of interest, tooting their own horn. Their information comes directly from a single source, themselves.

  4. Adding to that, with more and more channels for people to express their viewpoints, there should also be some accountability for the things they say! Am thinking esp of politicians that like to craft messages for certain groups that may not be intended for dissemination to the general public.
    We’re trying to do that at unfold.com . . .we track influential people (including congressmen) and their opinions around the hot topics the public is debating. We’ve added in a flipflopper feature when someone makes contradictory statements (perhaps they’ve truly changed their mind about something or perhaps they are just being hypocritical . . .we leave that up to the reader to decide.) What is most fun is just searching for a person and seeing the history of their opinions through interviews, their own tweets/blog posts, and even bill’s they’ve sponsored. Pretty enlightening!

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