User Experience Matters: What Entrepreneurs Can Learn From "Objectified"

29 thoughts on “User Experience Matters: What Entrepreneurs Can Learn From "Objectified"”

  1. “Most companies (including web startups), he said, are looking to “wow” with their products, when in reality what they should be looking for is an “’of course’ reaction from their users.” — I am going to remember this for my life time. Thanks Om for posting this.

    1. So you disagree with Apple’s design strategy to spend months and months designing every very little minuscule of their products and would encourage them to just smack some random bits and pieces together? Don’t confuse minimalism with minimal design

  2. One can always see a design by Data (Microsoft, Google) … and a design by abstraction.

    Design by data leads to clutter, it always goes like this. But the data show that the user wants/expects it. Ignoring the fact that a million users have a million different ideas of what they want or need and any combination thereof.

    Design by abstraction leads to a clear understanding what something should do and where the boundaries are what it should not do. Problem is, there is no safety net to point to, like in data (where one can proof and disproof almost anything). One really has to think it through, no short cuts.

  3. Great article. I try to think quite a bit about design because I feel it can be quite a differentiator. Often times when creating a new page or feature for a site I have to keep bringing everyone back to the question “Why are people at this page?” We can’t be distracted by adding in flashy toys, we need to answer the key question as simply and elegantly as possible.

    It’s very hard to keep simple things simple.

    Sounds like it’s time to move Objectified to the top of my netflix queue.

  4. Very nice post — thank you.

    I’d seen Helvetica some months ago, and had been feeling nerdy ever since for rating it 5 stars without being able to recommend it to anyone (friends could care less about typography). Will have to watch Objectified.

  5. A brilliant “of course” piece. I too will remember the ‘…what they should be looking for is an “of course” reaction from their users’ quote. I see it as a nice restatement of Saint-Exupéry, “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” I think most “new! things” designers nowadays, especially American ones, tend to either forget or ridicule that.

  6. I’m employed at a web and graphic design firm and I agree with the central focus of this article. We have the same focus with usability ranking as a top priority. When we create websites and web design applications, usability is a primary consideration. We test the layout and aesthetic appearance of the site with user testing; our sites always account for user interface web design.

    If a site is not usable to real people, the aesthetic appeal and other impressive features are worthless. First and foremost, a website needs to be highly functional.

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