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Om Malik is a San Francisco based writer, photographer and investor. Read More
It is particularly hard to find a networking/broadband angle to the Summer Olympics. Something which has not been reported in the media ad nauseam. Well, I did find an interesting little tidbit to share with you all. It is a company called Network Equipment Technologies. NET. Get it? The company makes an access platform, Promina, which is used for broadband delivery and is currently being used to deliver video, data and voice services at Athens. Actually this is not a new company – has been around for 20 years and has been selling gear to pretty much everyone in the business for the longest time. CEO Bert Whyte has built a business with government agencies, civilian authorities, etc. that has sustained the business during the telecom downturn. Who knew that the company supplies networking gear to BART for its train control systems. As a publicly traded company, net.com didn’t sit back on a large cash position and wait it out. Whyte has been the President and Chief Executive Officer of net.com since June 1999 and tried to reposition the company to focus on “broadband” opportunities. Here are some other Broadband and Olympics stories of note: