22 thoughts on “Startup Charts the Future of Camera Phones, Ends Megapixel Myth”

    1. Ok, there is a secret about thess megapixels, which many ppl overlook. If you have high megapixels u can have digital zoom instead of optical zoom. So u wont need optical zoom in mobiles. Got it?

      1. @OM

        I immediately purchased SynthCam as soon as I saw it mentioned by the 6Sight Report — http://6sightreport.com/2011/02/06/computational-photography-on-an-iphone/

        and I must admit I was disappointed. Although an interesting approach from a computational photography angle, this app should have been made available as a free lab tool, not as a paid tool which it is not.

        Just to make it very clear, I do respect Marc Levoy and like his research and speeches at 6Sight (where I was myself presenting imsense’s eye-fidelity™ DRC and HDR technology back in 2009). As such I do valuate how computational photography might bring depth of field and other features to smartphone shots as we did with imPhoto.

        But SynthCam is just sending IMHO the wrong message as it stands.

        Happy to take the conversation further privately if you’d like. Do you attend #MWC next week ?


  1. Om, Loved your article.
    I am seeing lots of start-ups in this space. It would be great to see some real difference. And that is going to happen soon — I have good reasons to believe — both in hardware as well as in software space.

  2. Om, this is a great article and looking forward to this technology being deployed.

    BTW I find myself buying more and more products due to recommendations by GigaOm staff. First Kinect, then Sonos and now wanting this.

  3. Couldn’t it just be that they feel they have to bust the megapixel myth because their new camera can’t produce images with a high resolution?

  4. Spock would say, It is only logical to do this. I guess everything crumbles down to the cost and benefit game, with little bit of marketing hype.

  5. Nice to see the megapixels issue addressed since there are so many misconceptions floating around. In the dedicated camera space we’re starting to see a logical and needed pull back from cramming more megapixels on a sensor which actually led to a decline in image quality in models without the specs to handle it.

    Looking forward to learning more about the product but a camera phone will never replace my DSLR (despite what Techcrunch says). My first digital camera was two megapixels and the biggest flaw it had was being a battery hog. The image quality was surprisingly good (in good light) and quite suitable for anything not needing to be enlarged for framing.

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