Radio’s Death is Greatly Exaggerated says Fred, in response to this which was in response to the cover article about radio in last week’s Barron’s. Fred thinks that the next big thing in radio is HD Radio.
HD Radio is the answer to the very problems that Barron’s calls out in its story. Digital broadcasting will make the radio industry a supplier of music and music programming to the iPod. I suspect that every digital music player in five years or less will have a HD Radio chip in it. Musical choice is a problem in the radio industry, but HD radio will allow each FM station to broadcast as many as six or seven audio streams on a single channel if the market will support that much programming. That’s potentially more channels in any given market than satellite offers on its entire system today.
Now that is fascinating! I think Barron’s was also pointing to the declining audience of radio among the “nu” generation. I guess it fits in with the “me” in media trend.
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