Saving TiVo Take Three

7 thoughts on “Saving TiVo Take Three”

  1. “Open-source McKinsey?” Yikes. Then we’ll all convert our CSS templates to Powerpoints (yellow text on black backgrounds), spend a month interviewing each other before presenting our findings, then publish them in the Harvard Business Review to establish thought leadership.

  2. david, since we are going to be open source mckinsey, well we won’t use power points. we will refer to each others’ weblogs instead of doing interviews with each other, and soon we can expect to see a story aka results of this show up in a major publication.

  3. I’d want to see Tivo evolve into a master Relevance Engine, noting my preferences and prioritizing and presenting content and services that matter to me. Tap its broadband capabilities and toolkit of APIs to let the community multiply the connections and make the box exponentially useful.

    Instead of ‘Tivo gives me TV, my way,” redefine it. TV distribution maybe isn’t the game they should play. People are willing to pay a premium for services that make their lives simpler. So, “Tivo gives me any type of content, my way”.

    I’ve always thought Tivo’s greatest asset should be its granular understanding of what viewers are actually interested in — all that data about the shows we Season Pass, what actually gets watched, when, in what fashion. Instead of using this as occasional PR schtick — e.g. the most clickable moment of the Super Bowl — bake it into a truly differentiated offering that no cable outfit or telco could innovate. Nuance is simply not their strong suit.

    So, says my Tivo, I see you like baseball. Did you know that Tulane is offering a three-game package deal against three ranked teams in the next few weeks? Click here to view open seats and grab your tickets.

    Did you know that there is a vintage APBA game listed on Ebay now?

    That there are fantasy baseball leagues who need managers in your area?

    That they’re showing Ken Burns’ baseball documonumentary at the Museum of Art, and he’s giving a talk?

    That Orbitz has special deals on opening day trips to Wrigley?

    Seen this baseball blog?

    Want to see snapshots of Spring Training?

    Naturally, the suggestions that have already been made — aggregating content a la Akimbo, etc. That’s fine. But it’s not about mere aggregation. It’s the intelligent recommendation filters that would matter. Let users suggest things — a la itunes mix, or SMEs, a la itunes essentials.

    Etc. You get the drift. Amazon realized it wasn’t in the book business but in the online product recommendations & ordering business. One hopes that Tivo could do the same.

    The key is to leverage your understanding of my likes & dislikes in order to truly make use of all that content that could flow in over open channels.

This site uses Akismet to reduce spam. Learn how your comment data is processed.