4 thoughts on “So who is winning in the mobile ad business?”

  1. Can you explain the difference between the terms “net mobile ad revenue” and “net mobile display ad revenue” please

    Google seems to be way ahead of the field in one and only just ahead in the other.

    1. The first includes display and search (which Google is way ahead on), while the second includes only display.

  2. I think it’s interesting that mobile advertising isn’t categorized as lazy or intrusive, it’s innovative. When we see it on monitors, it’s second instinct to close overly obtrusive advertising. Guess that would depend on the monitor thought. Sobering infographic about the roots we’ve come from 🙂

  3. Who’s winning? Consumers. Everyone expects this “war” to lead to a lone victor like Apple or Google, standing with their mobile ad banner waving proud after the smoke clears. In reality, the big boys (and the little guys) will always be duking it out for mobile ad supremacy, and the winners will come and go along with these shifts. But through it all, consumers will benefit by receiving fewer (yes, I said fewer) mobile ads that are better targeted, less intrusive, and more relevant to their needs. Airpush just published a great article on the important role of mobile messaging today. It should be required reading for mobile advertisers! http://www.airpush.com/blog/redesigning-messaging-relevance-how-we-grew-to-2/

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