Google (s goog) has changed its policy around trademarked ad words. In essence, if you’re an online store selling Steve Madden shoes, you can now use the trademark in Google ads. More details on the Google Adwords Blog. Not everyone is happy about this and are fighting Google. What it really means: Google will do anything to keep its revenues growing.
Notable Readings:
- Buying Verizon’s landline business is injurious to your financial health (The Wall Street Journal blog)
- Do web entrepreneurs still need venture capitalists. (The New York Times’ Bits Blogs)
- Is SAP’s sustainability push years ahead of its time?
Notable Fundings:
- Medialets get backing from Foundry Group.
- Slacker raises $10 million, taking its total VC funds to $68 million. Mission Ventures, Austin Ventures & Sevin Rosen are backers of the portable music device company.
Notable Web App Tip:
We once posted an Adwords ad with the title “Mozilla Killah,” and Google rejected it because we had misspelled “killer.” It took endless arguing to get them to be reasonable. This seems to be a common phenomenon throughout Google.
Ken
Given teh slowdown the ad-economy, you might want to try again and see if this time they reject your proposal and are unreasonable.