29 thoughts on “Surprise Surprise…TV Viewing Is Declining”

  1. I think television still has one advantage over Internet TV (not that I watch the boob toob anymore) — that people can turn it on and just have it on. They’ll consume whatever is in front of them. They don’t have to search for it. (Or maybe I’m discounting the power of channel surfing?)

    It’s much more passive than Internet TV, where nothing ‘just comes to you’. It’s not about Channels. It’s about individual shows. Or even smaller individual 2 minute videos. It’s really hard to just sit down and watch. Even Joost doesn’t surmount that issue yet.

    It’s going to be interesting to see how that plays out. Will TV in 5 years look like On Demand? Or will it look like the Miro? Or are they even that different now?

  2. However, one would expect the IBM consumer survey study results to be slightly skewed towards heavy Internet users — considering that they are based on a 40-item Internet questionnaire!

  3. I wouldn’t be so sure about TV viewing declining, particularly when relying on self-reported data, which tends to significantly understate the amount that the average person watches. There is a stigma associated with TV viewing that doesn’t really exist to the same degree for internet usage–this tends to skew the results of surveys of this type.

  4. The study was more about TV as the primary media device, not so much as to what types of content they are watching.

    People are watching media on their computers and mobile devices, which is taking away from time in front of the TV set. This shouldn’t really be a surprise, as there are a lot more options today for where you can watch your media.

  5. To Frank: while a lot of people are watching youtube on the Internet, not a lot of people are watching TV via the internet. And mobile devices? Please!! I’m the only person I’ve ever seen watching video content on their iPhone (and I see a LOT of iPhones in San Francisco). Mobile? Verizon’s VCast is so insignificant Verizon doesn’t even mention it in its latest quarterly report.

    Nielsen’s data on this is predictably a bit different. They do agree internet usage is rising, but if you read the story above, IBM didn’t say 19% were watching TV on the Internet 6 hours a day, they just said 19% are using the Internet 6 hours a day. E-mail, IMing, reading blogs…all things you can do with the TV on.

  6. I did the same thing almost a year ago. Ditched the Dish Network box and replaced it with a Mac Mini. The money saved on Dish paid for the Mini in 10 months, and I never looked back. Lifes too short to channel surf. I follow one or two good shows at a time, the rest of the time I’m too busy to just sit and watch any bs that’s on.

  7. In the bad old days of communism, people had no shopping choice. they stood in long queues to buy bread or cheese or vodka, from government owned stores, offering no choice in brands, no discounts, no surprises…no fun. And then , with the collapse of communism, supermarkets happened. Broadcast TV meets the same fate with the coming of broadband. And exactly like in supermarkets, people will build blind trails to their most frequented alleys. They will find favorites in sports, or music, or news, or social networking or whatever else they wish to haul onto their trolley for the evening. Search engines can come handy, but only when looking for something out of the ordinary. Favorites will rule normally. But is there no catch ? Well, there is – the bandwidth. It will take the next decade before broadband replaces broadcast…note that it has taken comparable time for phones. The Negroponte switch will probably partially flip again (everything becomes wireless, and on-demand), but then only in the next decade.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.