Red Herring :: .Six years after pioneering the concept of personal video recording–a way to record television shows on a hard drive, skip commercials, and even pause live TV–the industry’s founding fathers are facing a unique problem: ubiquity. We’re not talking about the good kind of ubiquity, either–like Windows on every desktop and $40 billion in your bank account. Rather, it’s the kind that will likely end their lives as independent companies before they’ve even had a chance to make a profit.