So it is that time … when I give you a little update on what we are doing at GigaOM. Given it is the weekend, and most of you have little patience for a long boring post, I am going to keep it short.
The bad news first: we are putting GigaGamez on hold. With our current focus, it was one of our blogs that just didn’t catch fire. That blog struggled to get out of first gear. Some might suggest three months wasn’t long enough to make that site work, but the numbers were telling us: hasta la vista baby. So we are now back to the drawing board, rethinking and re-tweaking the focus of the blog, to see if we can bring it back.
Ironically, when we publish the very same pieces by the very same talented team of bloggers led by Wagner James Au on our main site, the page views go through the roof. So it’s not about the quality of the writing, which is superb. But there was a lesson learnt: don’t be a me-too player in whatever category you pick.
Now for the good news: out with GigaGamez, and in with Found+READ, a new blog devoted to the start-up life. The new blog is edited by Carleen Hawn, a friend of mine from Forbes days. (Full details here!) It is a new project, and it is the first time we have not used WordPress as our blogging platform. Instead, we are using PublicSquare, a new CMS that has thus far been used on the very popular Boxes & Arrows. I want to take a moment to thank the PublicSquare team, EastMedia, and the GigaOM team especially Joey Wan who helped pull together this site on such a tight schedule.
And one more bit of good news: Kevin Kelleher, a seasoned journalist who has been involved with some of the top tech publications (Wired, Business 2.0) is going to write a column for us, whenever his schedule permits. He currently is a columnist for TheStreet.com. I hope you enjoy his fresh perspectives on technology as much as I do. His first column on Google is just an appetizer of what’s to come.