E M E R G I C Rajesh Jain writes, “The Internet as we know it is about 10 years old. It has had its share of ups and downs during this period. As we look ahead, the Internet that we currently use is going to be fundamentally transformed by an assortment of new technologies and business models. These will have far-reaching implications for us in India – in both our personal and professional lives.” He thinks the next generation Internet will be Always-on, Ubiquitous, High-speed, On-demand, Multi-format, Two-way, Personalised and Not Free.
This new Internet will not be built around the free access model that we have been used to. The eyeballs-centric business model is a thing of the past. As we find content and services of value, we are more likely to start to pay for them.