2 thoughts on “The short story of Longreads, according to founder Mark Armstrong”

  1. As Armstrong notes about this nice way to feature good content items, “The question now, of course, is who pays for them.”

    I suggest the answer is a radically new approach to pricing that has generated interest called FairPay. FairPay could work for Longforms, and platforms could be built to make this work easily for any content provider.

    • FairPay is an entirely new architecture for deep two-way relationships between customers and sellers– dialogs about value, as actually realized by each buyer in their specific, day-to-day contexts.
    • FairPay exploits Internet feedback and reputation tracking in a subscription or other ongoing sales relationship. It is especially suited to digital content, products, and services.
    • FairPay looks beyond single transactions to apply a new balance of powers in an ongoing relationship:
    • For each transaction, the customer unilaterally sets a price they think fair, after use (when the real value becomes known).
    • The seller continues to permit further FairPay transactions as long as they agree that customer is reasonably “fair” about these prices.
    • This continues in an ongoing and adaptive dialog, in which sellers seek to understand individual buyer value perceptions, and to frame individualized offers and product packages, and to nudge the buyers to pay fairly.
    • Repeatedly unfair buyers can be downgraded to lesser offers or fixed-price, providing a strong incentive to be reasonably fair.

    FairPay offers a way to optimize reader support, tuned to the needs and desires of each reader. More detail is in a presentation to the MIT Enterprise Forum of NYC, with slides and video at http://www.fairpayzone.com/2011/12/fairpay-better-strategies-for.html

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