The media industry is in the middle of a massive change, thanks to the ubiquitous presence of broadband everywhere. Fast pipes are enabling niche networks, venture capitalists are investing in new media properties. The online video market resembles an old fashioned bubble, and companies are sprouting up like mushrooms after a fresh monsoon. All of this is predicated on one business model: advertising. Google bet $1.65 billion in chips on YouTube, betting that it can profit from this shift to online video. Their confidence is understandable: Google now accounts for 25% of all online advertising dollars. We have a special report on the future of advertising in this online world.
- Robert Young writes about Google, YouTube and the Future of Video Advertising.
- Liz Gannes surveys the start-up scene and asks the question: Where’s the AdSense of Audio & Video?
- Om Malik & Niall Kennedy discuss the likely mergers in the online media space in their latest podsession, Start-Up Buyers’ Guide.