This Just In Will Go Offline at HBO

10 thoughts on “This Just In Will Go Offline at HBO”

  1. Alright, alright. thisjustin.com collapsed.

    You’re right. There wasn’t much heart in it. The problem HBO has is that it is terrifically afraid of putting it’s artsy-billionaire brand on anything web-like (and especially grainy) in quality. Also, AOL, the sinking ship that it is, is chock full of 45 year old females who log in to read gossip and play Slingo until the broadband cows come home. So when AOL puts a thisjustin.com link on its main comedy page, it’s ushering tens of thousands of viewers…. who don’t exactly relate to the humor.

    comedic math lesson:
    comedy sites + the internet = a younger, male dominate demographic.

    mathewingram.com says it should adopt NBC’s mantra “nobodycomeshere.com”, but it really should be “getting huge funneled audience traffic from the wrong highway.com” (i dont know if that domain will fit)

    the site itself registers at around 45-50 thousand in an alexa ranking.. and thats been in the past 5 months since its birth. come on, guys, give a site like this some time! the beauty of start ups with no corporate overhead means going on for YEARS with a little funding and not bowing to any pressure peer networks or shareholders. If this had more time, I wouldn’t be surprised if this thing took off better.

    granted the quality of humor was a bit off par, but TJI really had no idea what the mission was from the beginning. it’s leadership was backwards and was it going to be a replication of The Onion? Just what we need.

    It’s better to experiment and fail than not experiment at all. Because the only fools bigger in this case are the networks that don’t try anything.

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