Tim Cook is no Steve Jobs. And that’s a good thing

11 thoughts on “Tim Cook is no Steve Jobs. And that’s a good thing”

  1. In gauging these types of events, they always come down to “what’s the narrative, and how does the company live it (an obvious Apple strong suit).”

    As such, it was interesting to see the event Cook orchestrated, which was a bit more clinical and surgical (just the facts), almost to the point that when Forstall, Schiller and Cue amped up the excitement, it didn’t totally fit with the measured tone of Cook.

    That stated, this is Event 1, and it’s very easy to see how that yin-yang plays out as Cook firms up his CEO (vs. COO) voice, and polishes the interplay that he wants between himself and his team, which like you say, will be a lot more egalitarian.

    1. I see it differently. I seem as the calming stabilizing influence and the trio as the folks who have “amazing” products to show off. I think it is the lack of adjectives and superlatives that stand out. I really think in the end that is the best way forward.

      Steve Jobs was a man for all seasons. Apple is now replacing him with a team for all seasons.

  2. Did I hear the Tim Cook misquote right when he said it took Sony 30 years to sell “225,000” Walkmans when it should have been 225mm? Apple sold 300mm in 10 years.

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