Time to pay attention to Paris Hilton?

13 thoughts on “Time to pay attention to Paris Hilton?”

  1. This is the classic scenario. The companies/technologies that interest the leading/bleeding edge will be filter and soften before hitting the mainstream.

    Digg et. al. have pioneered the community news voting model which is now being turned into mainstream companies that will appeal to a non-tech mass market.

    Think of it this way. The tech focused companies (particularly internet startups) are a hot bed of mutation and Darwinian survival. What works and prospers becomes the blueprint for mass-market companies.

    The downside is when the mass-market companies begin popping we reach the point of really beginning the next bubble. The last bubble was driven by the mass-market companies and not by the solid niche markets.

  2. Paris Hilton, whom Om Malik dismisses as “a sad reflection of shallow modern celebrity culture”, is extremely precious commodity in keyword value terms. According to Overture number of monthly searches “paris hilton” has reached 1,690,878, while “william shakespear” got only 63,848. Keyword economy holds high value for Paris Hilton, even without accounting inherited hotel empire.

  3. Although Om refers to Paris Hilton & technologies which enable online social news, the main point of this post is that online blog/website brands are taking the place of grocery-store-checkout-line-rags. Thus, they are attracting big money. I am surprised that Om is noticing this only now. It is inevitable that online social media should cover politics, entertainment news and celebrity gossip, and thus become very popular and make a lot of money.

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