TiVo & The Pop-Up Ads, Why?

6 thoughts on “TiVo & The Pop-Up Ads, Why?”

  1. Thanks Oliver – well if that is the case, then the damn ads are going to be everywhere. but its going to be comcast who is going to be managing the ads? not sure about that and have not read anything much on that issue so far. any ideas>

  2. Hello DELL !!!

    This is exactly what the boyz in Round Rock wanted to happen.

    By now everybody should know that a TiVo is just a headless Linux PC with a large harddrive, and some special sauce software.

    Either Dell or Apple should produce a pre-consumer TiVo-esqe box for this X-mas season and watch the cash registers ring.

    Pretty soon, livingroom SANs will be the talk of the storage room. 100milllion plus HHs, and they all NEED a TeraByte of storage. Don’t they?

    re:TiVo is always fun to watch a company commit suicide.

  3. Amen, Charlie.

    There is a lesson here for VoIP industry as well. Just like TiVo, they have taken a product and are making a service out of it. In time I hope one (soon after that many) pro-consumer company will demonstrate that this is a product after all.

  4. For me, one of the big advantage (besides time-shifting, etc) of DVRs is that I can skip commercials. This allows me to save time while watching my favorite programs. It does not matter to me if the ad I’m skipping is blurred or is replaced by a pop-up, as long as it doesn’t affect my ability to ignore what I choose to ignore. Once Tivo gets the bugs out so that the pop-up only covers the relevant ad, I don’t see my viewing behavior changing at all. That said, I’m hoping Tivo doesn’t try to push additional ads at me that would detract from my viewing experience (such as little ads in the corner during those numerous product placements in television shows these days). But I don’t see a conflict to Tivo’s value proposition presented by the pop-up ads.

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