20 thoughts on “VideoEgg SNIPES At YouTube: Who Thunk It First? Maybe Old TV Guys”

  1. Interesting… I also read that the links were about 80% transparent, and they show up in the bottom 20% of the video (from mashable).

    As long as they don’t take away one’s experience from watching a video, it’s all good. (Doubt that will happen, as ads are supposed to take away one’s experience).

    “If you watch baseball games on Fox or some of the cable networks like TBS, they use a technique (known as “snipes” in broadcast lingo) in which a promotional ad is overlaid on top of the regular broadcast stream.” – Mr. Malik.

    Yeah, when watching futbol (soccer), sometimes a huge soccer ball swings in the middle of the screen, and it shows an ad at the bottom. Kind of annoying, in my opinion.

    Anyways, we’ll see how this goes…

  2. Google settled with Yahoo! over violations of patent 6,269,361 (text link ads) and issued Class A stock in 2004. Yahoo! cashed out its share (from GoTo/Overture) shortly after the GOOG IPO for hundreds of millions of dollars.

  3. The concept is hardly new though by definition execution technologies on broadband PC Web TV will be recent…but whats interesting is the only reason there is all this hoo-ha is because this is the format YouTube has gone with for Ads.

  4. GE … has a patent

    No, GE has applied for a patent. Even if the patent is eventually granted, the surviving claim language may not preclude the specific claims made by VideoEgg. (Hard to tell since it appears the latter hasn’t yet been published.)

  5. Hi Om! If memory serves me, networks like TBS and TNT started putting these types of ads at the bottom of their shows as a way to stop people who were taping movies (mostly), cutting out the regular commercials, and re-selling them. At the time, Turner was just starting to produce original films for its networks, as well as having made some very good deals for showing stuff like Star Wars and ET, and was very concerned about affecting piracy as much as it could.

    Curious how things have changed.

  6. When everyone calms down, I think the players who currently sell online video overlays (VideoEgg included) will genuinely welcome Google/Youtube’s entry into the space, and adoption of the format. They are the only players who have the scale and the relationships to turn it into a standard, which is good for everyone who sells the unit, whether VideoEgg, Brightroll or Youtube. Hence I don’t think we’ll see any patent lawsuits

    More at the Lightspeed blog at:


  7. jeremyliew <– you are exactly right, VideoEgg’s satirical ad placed on their home page has enabled them to gain a mention in what should have been one of Google’s biggest announcements this year.

    The bottom line, for VideoEgg and the other Start-ups using overlays, is that this move equals validation for the ad format.

    It also seems that much of the noise made about VideoEgg’s statement has been blown out of proportion. VideoEgg is not a primarily a destination site and therefore not a competitor to YouTube (notice they are often referred to as “rivals”).

    VideoEgg partners with social networks to deliver their ads. So lets see what they really got out of their satircal ad: a ton of stolen publicity…period.

  8. It would be nice if a serious journalist on this subject actually addressed the bigger story of ‘who is going to make all these new ads?’

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