Even as pundits inside the Valley speak in gloomy terms of a Web2.0 bubble (including some we hold dear), Found|READer “Matt Rogers”:http://www.foundread.com/person/4386 offers up “a practical essay”:http://www.aroxo.com/blog/mattr/?p=14 that explains the virtues of Web2.0 for those entrepreneurs who are not “inside the bubble” and might still benefit from a primer. (I suspect this is more of us that we care to admit. More importantly, many of our readers here are NOT techies but founders who still want to leverage technology. Today, more than anything else, that means leveraging Web2.0.)

If this is you, or you just want your Mom to finally undertsand what it is you’re doing late at night while drinking Red Bull, Matt’s essay makes the translation easy:

…”rather than worrying about what [Web2.0] is, or how it is defined, I’ve tried to look at what impact it has on users…Web 2.0 affects users in 3 ways:
*Personal expression* – It gives users a greater ability to express their personalities to others
*Efficient connections* – It makes meeting new like-minded people more efficient
*Information discovery* – It changes how people discover information

This isn’t rocket science, as Matt admits. But then again:

…”none of these dynamics are new or unique to Web 2.0 – they represent some of the core motivators of most humans – all Web 2.0 has done is make achieving these human objectives online easier.

and:
“This is much more than AJAX and RSS and other technologies frequently associated with Web 2.0.

Ultimately, Matt says he hopes his piece helps other entrepreneurs *”to steal a march”*, against the competition and “older style Web apps.” This is what we’re about on Found|READ — helping other founders, techie and non-techie, alike, get ahead. You may read Matt’s entire essay on his blog, “Digging my own ditch”:http://www.aroxo.com/blog/mattr/?p=14.