Amazon has beaten Apple to the starting gate when it comes to movie download business, but that doesn’t ensure success. The service is getting mixed reviews. Techdirt calls it as “me too (read: not interesting) as you can get” and many believe that Apple will come-up with a winning package. Others like CinemaNow are not sitting still, and there is the looming specter of Microsoft and its Zune line of offerings. Who will be the ultimate winner? You decide.