Why does everyone except Google want to build a reader?

31 thoughts on “Why does everyone except Google want to build a reader?”

  1. i dont get..why would google not want engagement, but others would? and you say google’s dna is about getting people somewhere else, rss is the same right? and google news must be popular, publishers want to kill google over it…the topic was intriguing, but i got no answers.

    1. That is exactly what am saying —

      Google News — go somewhere.
      Google Search – go somewhere
      Google RSS – go somewhere

      Facebook – news + RSS + community (stay engaged.)

      Hopefully that helps

        1. Mark

          I am not sure you were responding to my reply or others, but I think the decreasing engagement is something FB is trying to stem and will look at something like news to counter that behavior.

  2. My work (and personal inclination) is highly dependent on monitoring news. Twitter has become my main aggregator. Is there something else that is as efficient and comprehensive at the publication/individual writer/reporter/thinker/actor level?

  3. Everyone wants to build a reader, because no one is going to be reading dead trees in a few years and traditional publishers will become producers of branded content, which they are going to distribute via third party channels. At http://www.noowit.com we built a reader that combines both the looks and the brains and takes content personalization to new levels. It also allow users to create their own intelligent magazine that adapts to the interests of each individual user.

  4. Google should have layered Google Reader into Google+. Google is where you go for content and Facebook is where you go for friends. Google News and Google Reader (both) layered somehow into Google+ I think would make people actually have to visit Google+.

    They shut down Google+ Sparks in late 2012 and it seemed they didn’t even give that a chance… which would be the step in the direction of getting your news via Google+. When they shut down Sparks people were actually asking for Google News to merge somehow with Google+. And… what ever happened to Google News badges? Did they dump that too? It seems Google knows something we don’t know about not wanting to “be the next Flipboard.”

    This article is right, news is news and social is social. But… I do feel that a true “social” news aggregator is a happy medium. I have been working for 2 years to figure this out. At Comunitee (http://www.comunitee.com) our goal is to become be pure “social news network” a social network focused on news only. Our regular users love the idea of reading with others without the typical social media posts of your friends dinner, cats and other memes.

    1. I remember thinking that Sparks had some potential when I first joined Google+, but it suffered from being too unfocused, trawling in literally everything matching your search terms. Ironically, they were doing curation of links based on what your friends on Google+ liked, but that was over in Google Search.

      Things like this make me wonder if Google actually know what they’re doing with social.

  5. I think the push comes from the people who are long-time Google Reader users (addicts) like myself that don’t want or need personalization, smart aggregation and social aspects as a part of their blog reading experience. We have the blogs we follow, and we want the cleanest, quickest way to consume those blogs. That’s it. Google Reader provided one of the best solutions for this and we all scrambled in response. I built a replica this week (http://redtreereader.com) just because I wanted the exact same experience I’ve been used to for so long.

  6. I tried Feedly and a few others for my ipad. I didnt like any of them. I had one on my galaxy nexus that i liked but reading on the fone was just too much of pain.

  7. Was originally expecting Google killing Google Reader to be an April Fool joke. (Maybe it still is one?!). Have meanwhile switched to Feedly – which has a lovely mobile app.

  8. RSS is dying, Twitter took over from RSS. It makes sense for Google to kill off the reader and rather deploy their resources elsewhere, reader will not be a competitor to Twitter.

    Google have some key requirements for products:
    1. It must make money
    2. It must be a lot better than the competition
    3. It must have a long term future

    Reader did not meet any of those three demands, and although a lot of companies now want to build news readers, they might make money in the short term, but they will also switch them off over time.

    1. The irony is that RSS is not dead at all, it has just become so ubiquitous that most people don’t see it any more. Sites may not publish a feed of their site, but the syndication mechanism is very much alive and well, albeit now being pushed to social media.

  9. The various newsreaders seem well designed but in trying to mimic the magazine experience seem overly structured in a way that misses the full value of the internet – all the world’s information at your fingertips in real time. For news/thought pieces, twitter most efficiently captures and feeds consumers the broadest array of sources. It’s self-curated headlines with links the primary or secondary (re-tweets) material with a built-in communication aspect. Readers might have some value for access to a much narrower set of publications. For the limited set of publications (5-10 for me), that I would want to feed to a reader, I just go to straight to their websites.

  10. There are thousands of people like me that use Google Currents as their news aggregator. I have also used Flipboard, but I liked more Google Currents.
    However, I have never used Google Reader, what am I missing?

    1. Unfortunately, I don’t thing Google do a terribly good job of marketing Currents – you would think they’d have pointed Google Reader users towards it when they made closure announcement a few months back. I vaguely remember trying it on my iPad a long while ago, and not being overly impressed – I’ll give it another try and see if it has improved. Trouble is, I’m already stretched between several sites and clients for news and social, so I’m not sure if I can fit in another one.

  11. I’m very leary of using Facebook as my source of news and updates. Yes, a lot of my friends are on there, and I do get a lot of news from them that I might not have found otherwise – but I don’t like the idea of Facebook somehow inserting itself into those conversations. The social reader apps that wanted to broadcast all of your reading were bad enough, and I avoid those like the plague – I’ll share the stuff I WANT to share, thank you. At least Twitter’s advertising with promoted tweets is relatively unobtrusive – Facebook now has big honking ads on its iPad app, and no way to tell it which ones I’m not interested in.

    I worry that we’re just going to end up with a slightly prettier and marginally smarter version of the old AOL and CompuServe experience.

  12. It is how i started using Google Plus. Their decision was a success.

    I created a dedicated circle with all my sources and it is now my most visited place. A totally new awesome experience…

    GooglePlus is like a rich media “feed reader” now and it is brought to you right within your daily activities.

    If you want a reader – as it was meant until recently, use feedly or digg reader. Both nice!

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