Why for AOL, the Future Is Content

12 thoughts on “Why for AOL, the Future Is Content”

  1. Wow, how long has it taken Time Warner to start using AOL as a delivery stream to monetize one of the greatest content libraries in the world. Forget TMZ and Engadget, what about CNN, Sports Illustrated, Warner Brothers music and movies, the million TV shows that they own.
    Let’s do the math: Millions of eyeballs a day go to AOL each day. They make money through ads. Pour the premium old media content through the AOL portal and strap those ads onto it. That sounds like a pretty simple formula for a monopoly: Content, Delivery Pipeline, Ads.
    Idiots can’t figure out how to get out of their own way!

  2. Nice perspective.

    It will be interesting to see if the corporations have the balls to follow through with their digital strategies that they’ve spent billions on the last few years by buying start-ups. If they don’t follow through, their investments have been worthless, and in the end this will knock down their stock prices and hit the stockholders.

    Wow this is an interesting period 🙂

  3. I wonder which business consulting firm is going to make a small fortune working with AOL to implement some of the ideas you described here. BCG? Accenture?

    Thank you for the thorough analysis, Om.

  4. Wow, how long has it taken Time Warner to start using AOL as a delivery stream to monetize one of the greatest content libraries in the world. Forget TMZ and Engadget, what about CNN, Sports Illustrated, Warner Brothers music and movies, the million TV shows that they own.

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