Why we are refreshing the Gigaom logo and brand

31 thoughts on “Why we are refreshing the Gigaom logo and brand”

  1. One functional change that would be nice–showing the number of comments to a piece on the main page. That way people wouldn’t have to click the link to see that there are five user comments, or worse, zero user comments.

    1. This is good idea.. This will be very useful choosing particular articles when there is limited time to read… I hope we will see this functionality on home…

  2. The new/refreshed logo is clean,crisp… but I feel it’s too close to some other logo’s.I’m a fan of the old one.I wish there was more play on OM than just the O. Coming to think of it,Gigaom always meant an amazing name firstwith a ring to it and then, a logo that was distinctive.It’s a great name.You could refresh it any way you like.

  3. The new look is very nice. You did an extremely professional job, especially with the decision to unify the look across all products. Synergy will ensue.

    On the other hand, I concur with commenters who lament the reduced emphasis on “Om.” I mean, how many business owners have a name that lets them legitimately include in their logo a mystic symbol?

    Remember that, “true nobility is in being superior to your previous self.” Without a restoration of the emphasis on “Om,” the new logo can never be superior to the old one.

    Embrace the Om.

  4. Too dark on a big screen with all the gray on the sides and it’s incredibly unethical to have an Apple section (and list it first after Home) – 15% share in smartphones, half that in all mobile phones ,35% share and dropping in tablets and 5% in PCs . You can’t have credibility without objectivity.

  5. The new look n feel is good. This design is much more cleaner and provides the most important piece ‘content’ more clearly.

    It would have been nice if the ribbon (main menu) to be available every time on top while I scroll down reading.

  6. Must say, thoughtful refresh and clean re-design

    Some feedback though:
    On iPhone (iOS 5), the old logo persists …
    Reason being:
    (1) The old app does not prompt user for new version update;
    (2) On a manual install from AppStore, the installation fails since the new AppStore version is compatible with iOS 6 and above.

    1. Thanks for the feedback!

      Based on statistics that show 93% of all iOS devices are running iOS 6 or above we decided to optimize our App for that audience and keep the older version untouched. If you’re using iOS 5, you can add a bookmark to your home screen as a shortcut.

  7. Beautiful and keep it up. But why is GigaOm not covering emerging markets, eg Africa. Your coverage is mainly when big tech companies are doing something there, like internet.org or Google’s project loon. There are great stories out there.

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