With “Sponsored Data” AT&T is double dipping. And that’s just dirty

10 thoughts on “With “Sponsored Data” AT&T is double dipping. And that’s just dirty”

  1. Regarding the notion that Facebook, etc, can sponsor data and beat out a startup, isn’t this the same as Google, Microsoft, etc. giving away maps for “free?” It just means that startups and more mature companies have another market issue to deal with.

  2. Your argument makes no sense.

    Presently, ALL data is being counted against your data cap.

    With this new business model, companies who decide to pay for the data consumed is helping consumers use less data.

    Companies who CAN’T or WON’T pay the difference will OPERATE THE EXACT SAME AS TODAY. It isn’t deterring consumers from going to their site. 1GB used on Instagram today will still be 1GB consumed on Instagram post sponsored-data.

  3. So, you want to watch that movie from that studio that didn’t want to pay our additional fees? Sorry. Oh, but that other one will stream very nicely – after you pay us an additional fee on top of the one we already collected from the studio. *Insert evil laugh and creepy hand-wringing*

  4. The argument does not add up, in my opinion. I am not a fan of MaBell – but if Facebook or Google wants to kill a startup they can just give you and me “credit” in say your paypal acct for using their app. So blaming ATT for a well known “Toll free” analog for mobile data is not adding up. What am I missing?

  5. Why don’t you try at least a little to understand the limitations of a Wireless network and what the carriers have to contend with. Yes, they are big corporations and are driven by profit. But on the other hand Wireless spectrum is not unlimited and the are people who abuse what they think is their right to use it.

  6. “””Sunrise doing a better job than Apple or Google? Well, now Google can make Google Calendar free of data surcharges.”””

    Glad you picked the company with deeper pockets as the one to “to use “free” as a big stick to beat back the upstarts.”

    (I agree with your broader point about the importance of protecting net neutrality.)

  7. Ya, it does not help that you argue against your own original premise here. You acknowledge that sponsored data will not count against their data plans, but only after you say AT&T is double dipping by charging both consumers and companies for the same thing?
    You understand that is contradictory, right?

  8. what i can not believe is with all the posts i am reading no one is asking the question of ‘how much per gig?’

    the real determiner if this can provide an value is how it is priced. if priced near the same rates consumer pay per gig i do not see an heavy content providers going for it. sure some app the use little data anyways may become free of data charges but who cares. on the other hand if at&t gives big discount to volume buyers some thing such as streaming video may become affordable over mobile broadband for the first time ever without an unlimited plan.

    i really want to know what at&t will be charging per gig for this?

    also how small a player can apply? can i get my own toll free account for playing around with just like i can get my own 1-800 number? also will they allow VPN providers to apply? if so i can see something like the calling cards of the 80’s and 90′ popping up. in the 80’s and 90’s i saved a tremendous amount of money by using calling cards via 800 numbers instead of direct dialing long distance calls. perhaps we will see VPN providers that offer a cheaper alternative to paying for at&t data buckets. but only if ‘sponsored data’ is cheaper than consumer charges.

    please someone find out the rates for this, any other conversation is nearly meaningless without knowing the cost per gig.

  9. Sooo… toll-free numbers would be double dipping as well? And why would this offer only be useful for giants like Facebook and not upcoming services who would want to kick it off with a toll-free campaign? Kindle rocks toll-free data. Did it kill other players/models in the e-reader market or actually vitalize it? MS gives Here-maps for free with WP. Whats the difference for giving out data?

  10. This is no more “double-dipping” than 800 service is “double-dipping” in the telco world. Does 800 confer a competitive advantage over a company that doesn’t offer a toll-free line? Probably. But did 800 represent an insurmountable hurdle that start-ups had to worry about? Hardly.

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