Why Viacom needs Yahoo

6 thoughts on “Why Viacom needs Yahoo”

  1. It’s is definitely good news, especially for Yahoo. Looks like market is supporting Yahoo as well..

    “Shares of Viacom dropped 29 cents to $40.71 in midday trading Tuesday on the New York Stock Exchange. Yahoo gained 31 cents, or 1 percent, to $31.95 on the Nasdaq Stock Market.” – Business Week

  2. This is huge news for Yahoo. They need more ad space. More ad space = more clicks. More clicks = more advertisers. More advertisers = more relevant ads, happier consumers and higher CTRs and CPCs. It is a nasty network effort and unless Yahoo hurries, it will crush them.

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