11 thoughts on “YouTube's New Ad Push”

  1. So where did you get teh $20 CPM rate from?

    I read at other places that they were putting ads on 20% of the video but did not see the CPM rate being published.

  2. Pingback: Abhishek Tiwari
  3. The NYT news story quotes a Google employee as saying that they “would charge advertisers $20 for every 1,000 times the ads were displayed”. This means for every 1% of CTR, then eCPM is $0.02. I am new to all this ad business. Is my logic right?

  4. My arithmetic is all wrong. My arithmetic on the paper was one thing and wrote another thing. Each click through is worth 2 cents; 1% click through rates is equivalent to 10 click throughs, which is worth 20 cents. Hence the eCPM is 20 cents.

    Thanks Chetan.

  5. If they can count on users to accurately categorize videos, I think $20cpm is fair. You’re at least showings ads to the right demographics.

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