YouTube's New Ad Push

[qi:_newteevee] YouTube is unveiling today the deployment of animated Flash ads that are included in select videos and are being sold on a $20 CPM (cost per thousand impressions) basis. The ads have been in tests for months now. Across “millions and millions of tests,” the ads have performed “5 times to 10 times vs. traditional display advertising.” Continue Reading

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

11 thoughts on “YouTube's New Ad Push”

  1. So where did you get teh $20 CPM rate from?

    I read at other places that they were putting ads on 20% of the video but did not see the CPM rate being published.

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  6. The NYT news story quotes a Google employee as saying that they “would charge advertisers $20 for every 1,000 times the ads were displayed”. This means for every 1% of CTR, then eCPM is $0.02. I am new to all this ad business. Is my logic right?

  8. My arithmetic is all wrong. My arithmetic on the paper was one thing and wrote another thing. Each click through is worth 2 cents; 1% click through rates is equivalent to 10 click throughs, which is worth 20 cents. Hence the eCPM is 20 cents.

    Thanks Chetan.

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