Our Algorithmic Grey-Beige World

I start my morning going through nearly 250 feeds that flow into my “reader” app. Today, two quotes stood out in my early morning reading.

“The main purpose of my work is to provoke people into using their imagination. Most people spend their lives housed in dreary, grey-beige conformity, mortally afraid of using colours.” — Verner Panton, Designer.

“Writing is hard. And I’ll also say, writers are born, not made. The more you teach someone how to write the more you risk squeezing the creativity out of them. We don’t need me-too, we need unique.” — Bob Lefsetz, Writer

Both were saying the same thing, albeit about two different aspects of culture and society. And they were only echoing Oscar Wilde’s erudite observation from 1891.

“Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.” — Oscar Wilde, Novelist

Wilde is


Go Out & Get Some Air 

Over the weekend, I got a surprise package from the folks at Apple: a review unit of the iPhone Air. I don’t tend to get smitten by something so quickly, but the “Air” is really up there. It’s so thin you think a strong gust of air could really blow it away from your hands. (These puns keep coming on their own. I swear I’m not trying.) It ranks as one of the most beautiful objects—not just phones—that I have ever held.

“It does seem like it’s going to fly away when you’re holding it,” Apple chief executive Tim Cook told the Wall Street Journal after the keynote. Normally, you would dismiss an Apple CEO’s typical product praise, but this time he’s spot-on. At about 5.6mm thick, I found myself often wondering if it was actually there.

The more I use it, the more I’m convinced this is the fully realized version of the


What Ben & John Don’t Get

Apple, to be fair, isn’t selling the same sugar water year-after-year in a zero sum war with other sugar water companies. Their sugar water is getting better, and I think this year’s seasonal concoction is particularly tasty. What is inescapable, however, is that while the company does still make new products — I definitely plan on getting new AirPod Pro 3s! — the company has, in the pursuit of easy profits, constrained the space in which it innovates.

That didn’t matter for a long time: smartphones were the center of innovation, and Apple was consequently the center of the tech universe. Now, however, Apple is increasingly on the periphery, and I think that, more than anything, is what bums people out: no, Apple may not be a sugar water purveyor, but they are farther than they have been in years from changing the world.

Ben Thompson, Stratechery via John Gruber


The iPhone 17 Event: Less Awe, More Unsexy & That’s A Good Thing


As you know, for the first time since the iPhone era began, I didn’t attend the iPhone launch event. I am gutted that I didn’t get to see the new iPhone 17 devices in person. Still, I couldn’t help myself. I tweeted a bit about the event whilewatching the stream. What can I say? I still like to believe that I am the grand poohbah of the peanut gallery around Apple events. 

And when the dust settled and I had some time during the evening, I started to put together my thoughts about the event. Apple’s iPhone 17 event had only one true awe — the massive capabilities of the team behind Apple Silicon and their counterparts in engineering. 

Yes, we all know that these events are carefully staged PR shows, like fashion week for tech. Yes, they reflect the painful reality of the twilight of the smartphone era. Yes, we know that the rectangular slab that has revolutionized our lives since 2007 is


A Meditation on iPhone, Time, & FOMO

Life has gotten in the way of one of my most anticipated annual events. For the first time since the day of its official launch (barring the pandemic years), I won’t be attending the new phone model launch in person, which also means I am going to miss getting my hands on the device and forming a first opinion. I’ll have to depend on others’ opinions to inform me (and everyone else) about the device(s) being unveiled.

Bloomberg’s Mark Gurman has done his best to steal Apple’s thunder, but given his endless micro-scoops and breathless news about new (or possibly new) products, they have started to lose meaning. Just as endless reels on Instagram or bumper-sticker wisdom on Twitter make you tune out a lot of “influencers,” the constant, endless battering of one’s attention can ruin the impact of news, although you can’t blame him for doing his job.

Still, I


Et. Tu FT?

A month ago, I reported that Apple was in the final stages of acquiring the rights for F1 streaming following the success of its movie about the sport. Almost a month later, the Financial Times reported the news. As a matter of principle, I am not linking to the report.

As is the case with establishment media, they almost never credit independents, blogs, or newsletters. It is such a shame. As a loyal FT reader, I think a little less admirably of them. As a professional reporter (when I was one), I went above and beyond to highlight and link to those who broke the news. Nothing has changed on the big media front. Thank God for the rise of the micro-pubs with a real desire to help one another.

July 20, 2025, San Francisco


Mac Finder Redesign? Snooze

The Mac old timers have been up in arms about the beta one of macOS Tahoe switching up the colors of the “Finder” icon. Dark blue on the right side. In Beta 2, the dark blue side is on the right side of the “Finder” icon. Whew! Not that normals noticed.

This is a classic example of long-time Apple followers and their navel-gazing. It’s not even the first thing I notice about the new Tahoe OS—actually, I don’t notice it at all. Finder and its look is the least important thing for me. When I look at the betas, what stands out are the small but meaningful improvements in visionOS 26.

They make me confident that Apple’s AR glasses, when they arrive, will be more than competitive. Same goes for improvements in iPadOS. If there’s any valid criticism to make about Apple right now, it’s how poorly AI has been integrated.


My Big Beta Weekend 

This weekend I decided to bite the bullet and embrace the “betas” released by Apple at the recent WWDC. I wanted to try out all the new features that Apple had announced and separate the wheat from the chaff. 

No, I didn’t download the beta on my main machines. My every day iPhone, iPad, and Mac Studio have been untouched. The only everyday device that I upgraded to beta is the Vision Pro. 

Instead, I installed the updates on two loaner devices — an iPad 11 and a MacBook Air — both M4 editions that had been sent for reviews. I don’t have an extra iPhone, so no update on that device just yet. It is too vital for my life to muck about. 

It is too early to have any serious impressions about the new operating systems, but so far, I can see the biggest change is on the iPad, as iPadOS 26 feels like a whole new animal. There are just so many changes


Will Apple Stream Live F1 (Racing)?

Tim Cook and Apple are all about Formula 1 these days. As a lead-in to the WWDC keynote, Apple played a short clip of its leading software executive, Craig Federighi, racing an F1 car on top of Apple Park. It was a nod to the new F1 movie coming to Apple TV. And it might hint at something even bigger. 

Pals in the motorsport business are hinting at live F1 streaming coming to Apple TV. You heard it here first, folks! it would be interesting to see how much Apple is paying for the rights. The Wall Street Journal recently reported

The reason for such a concerted push on this side of the Atlantic is that in the U.S., F1 has tapped into the kind of audience that advertisers salivate over. They’re young, affluent and more gender-balanced than your average sports crowd, with an average age of 35 and roughly 60% men and 40% women, F1 says.

ESPN, which was paying exactly $0 for the rights to