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The New York Times’ pages continue to turn brown. Once again the gray old lady is focussing on Bhangra, and this time it is chilling with Jazzy Bains aka Jazzy B. But as always the Times is a little bit out of touch with reality.

bq. The crown prince of bhangra, he adopted the nickname Jazzy B because it conveys more of a hip-hop persona than does Jaswinder Singh Bains, his given name. Bhangra, which sounds something like raga sung over a rap beat, once belonged to hip Indian club kids, but it is growing ever more popular with mainstream audiences and hip-hoppers.

Yo Corey Kligannon, two words: folk music.

Bhangra music is traditional folk music from Punjab and not raga sund over rap beat. Can someone sell this dude a clue.

bq. The gold-toothed Jazzy B wears rings on all his fingers, a Chiclets-size diamond in each ear and a heavy gold chain with a gold khanda pendant, the symbol of the Sikhs. “It’s made of soft gold,” he explained, “so I can’t put in real diamonds, because they fall out.”

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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Letter from Om

A (nearly) daily dispatch about tech & future.

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