Even BBC thinks Om is trendy. (Well I have been saying that for the longest time, but no one was listening.)

bq. Designer “Om” pendants dangle from throats and jangle on charm bracelets, alongside little Ganeshas – and yin-and-yang medallions.

bq. They rock to the souped-up Om beat of a Grammy wannabe. The spiritual O-Word seeps into them from almost every episode of popular TV soaps.

bq. In the blockbuster “Kuchh Kuchh Hota Hai”, a Britain-returned heroine in a micro-mini belted out the hymn, “Om Jagdish” to prove that she remained uncorruptedly Indian.