Some of my good friends are talking about the death of the pageviews, coming crisis in media economy, and now Jeff Jarvis is talking about the distributed media economy. I love the whole debate – except for two things.
Jeff and other media pundits, however, don’t address the big question: how will this economy be greased? In other words, how will people make money? That’s the big question, and someone please answer that. Otherwise, lets just go with the pageviews – at least they keep the wheels in motion.
(Sure, the widgets are a big phenomenon, bolstered by the growing popularity of MySpace, a business incidentally supported by pageviews-based advertising system. Just saying….!)
Second question: if people cannot agree with Comscore’s current data collection methodology, something they have had years to fine tune, how can you expect anyone to take their future (and nascent) efforts in the Ajaxified web!
It would be nice to get data that compares the growth of Ajax-web versus old school web in 2006. Maybe Hitwise, a Comscore competitor, could do us all a favor?