The first time I heard anyone call widgets the “digital bling” was back in summer of 2006. Niall used it to explain widgets. Later Newsweek picked up on it and used it to explain to its main stream, non-geeky audience. And now Guy Kawasaki has started using this easy to understand description of widgets. Anyway the article about widgets on blogs takes a look at only one aspect of widgetization of the web.
I agree with DJI that blogs are not where the the widgets are not going to have big impact. There is a reason – most of the ones DJI cites – why you don’t see any widgets here on this blog.
Widgets that do work well on blogs – polling widgets, comment widgets and sometimes IM widgets, Flickr and Last.fm widgets they are all about enhancing the reader experience, not distracting from it. The real excitement of widgets in on personalized pages, mobiles and the desktops.