Bikes are hot. Almost all my friends and colleagues bike to work. Levi’s just released a new pair of jeans called Levi 511 Commuter that is designed and crafted with bike riders in mind. Genre De Vie (a way of life) is a documentary that showcases the biker lifestyle, why it matters and how bike riders see urbanscapes. Sven Prince and Jorrit Spoelstra, bike couriers from Rotterdam are on a quest to create an enjoyable film. I hope you guys enjoy the trailer as much as I did.