“Cloud computing has really made it inexpensive to try out new ideas. I mean, seriously, it’s crazy cheap now. Case in point: when we started Measure Map in 2005, the table stakes were about $25,000 for a rack of Dell servers just to see if it would work. The machines were shipped to us and we took them to a data center and opened all the boxes and plugged them in and spent a few days configuring everything. Six years later, that feels as antiquated as starting your car by turning a crank.” (Jeff Veen, designer/entrepreneur)