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I am a big fan of Amazon’s Kindle devices, especially the really cheap $79 version which comes with a WiFi connection. I have been carrying this along with me as I travel across the planet. I have become increasingly frustrated with the device because I am unable to connect to the Internet.

Most airport lounges and public locations want you to sign-in through a browser page. On Kindle’s browser, that is like cleaning your nails with a butcher’s knife. I have tried and tried and failed. It is frustrating to say the least.

And that is the crucial difference between them and Apple. Apple as a company anticipates these problems because it makes hardware to delight its customers. That is what they do – apps, music, videos and books come second. Amazon on the other hand is making hardware to sell other products – books and digital content – and as such optimizes its experience around selling. That is their corporate DNA. doesn’t know how to anticipate such irritants. I hope Jeff Bezos and his troops think harder about these little things as they continue to roll out more hardware.

Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

Check your inbox or spam folder to confirm your subscription.

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